Puma rebrands to Puma.eth on Twitter

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The sports firm added the ENS domain identify to its increasing collection of NFTs, joining Nike and Adidas in the metaverse.

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Puma rebrands to Puma.eth on Twitter

Puma is the most up-to-date in a increasing list of necessary brands to desire a decentralized URL and show their nonfungible token, or NFT, by changing their Twitter address to Puma.eth. The German sports clothing brand registered the domain identify with the Ethereum Name Provider, or ENS.

welcome PUMA.eth (@PUMA) https://t.co/BuPplzfJgR

— ens.eth (@ensdomains) February 21, 2022

Other necessary companies with .ETH domains encompass Budweiser, the subsidiary of Anheuser-Busch InBev, which sold Beer.eth by ENS on OpenSea for 30 ETH closing Twelve months. And when the rapid-food chain White Fort registered whitecastleofficial.eth, ENS’ veteran director of operations even tweeted about his pleasure.

All .ETH names are NFTs which would possibly perchance be “effortlessly plugged-in to the ever-increasing NFT ecosystem,” as an ENS Medium post reads. Among the advantages of an ENS identify encompass being in a position to web any cryptocurrency, token or blockchain-essentially essentially based mostly asset, as successfully as to being in a position to show a decentralized web site and to store profile recordsdata admire an avatar, electronic mail address or Twitter address.

Puma’s ENS identify is considered one of several NFT-connected strikes that the firm has made recently. In accordance to the Puma.eth OpenSea page, Puma has invested in a quantity of pussycat inspired NFT collections including Frigid Cats NFT, Inactive Lions, Gutter Cat Gang and CatBlox.

The cat’s out of the rep…@PUMA @ivandashkov #M3OW pic.twitter.com/lB8WU9EhJO

— CatBlox (@CatBloxStudios) February 21, 2022

On the time of newsletter, Puma ranked in the 13th situation of the .eth Leaderboard, which lists essentially the most followed Twitter accounts with .ETH names. In first situation is parishilton.eth, secured by celeb Paris Hilton and shaq.eth, owned by veteran NBA player Shaquille O’Neal, in 2nd.

Puma is considered some of the supreme world sports clothing brands alongside Nike and Adidas, which hold made their have entrances into the Web3 home with a astronomical splash. Nike obtained the virtual sneakers and collectibles brand RTFKT, whereas Adidas Long-established’s launched an NFT collaboration with Bored Ape Yacht Membership, PUNKS Comic and gmoney.

Connected: ENS DAO delegates provide point of view on DAO governance and decentralized id

The Ethereum Name Provider has an complete of 724,096 ENS names created on the time of writing, in step with Dune Analytics, with the highest quantity of monthly registrations occurring one day of the previous few months. ENS’ competitor, Unstoppable Domains, has over 2 million domains registered, in step with the firm web site, and it recently launched its have single-stamp-on provider for Ethereum and Polygon known as Login. As extra and additional DApps, wallets, exchanges and marketplaces enhance NFT usernames, Web 3 customers are an increasing selection of adopting decentralized URLs for digital identities.